Mapping the brands we love – Store Locator Guides

For Project 2, students created a store locator map for their selected brand. Check out some of the gorgeous specimens originating from our section of Design 4!

Anatomy of an Infographic

While designing infographics over the course of the semester, we must remember that our infographics should always include the following:

  • Headline (Name your infographic)
  • Paragraph of text that explains what the infographic is about
  • References/footnotes giving credit to all sources
  • Pictograms
  • Strong visual hierarchy
  • The Grid System
  • All charts should have titles so it’s clear what data is represented
  • Labeled X and Y axis on all charts and graphs
  • Labeled pies on pie charts
  • Cohesive color palette used throughout
  • Clear typefaces, limited to 2-3 max per infographic composition

London 2012 Olympic Pictograms

Check out the pictograms that will be used during the 2012 Olympics in London.  Can you identify each of the activities?  Are they easy to understand?  Do they meet the criteria required for an Olympic pictogram to be successful (as determined by Keith Bright and Associates, the designers who created the pictograms used at the 1984 Los Angeles Olympics)?

Six criteria essential to a successful pictogram:

•Clear communication; pictograms, by themselves, should be recognizable by people of other nations.
•Consistency; the pictograms should be identifiable as a set, through uniform treatment of scale, style and subject.
•Legibility and practicality; they should be highly visible, easy to reproduce in any scale and in positive or negative form.
•Flexibility; the pictograms should not be dependent upon a border and should work equally well in a positive or negative form.
•Design distinction; the pictograms should avoid stylistic fads or a commercial appearance and should imply to a worldwide audience that Los Angeles has a sophisticated, creative culture.
•Compatibility; they should be attractive when used with their Los Angeles Olympic design elements and typestyles.
You can read more about pictograms at the 2012 Olympics here.
Take a look at the beautiful preliminary sketches below:

Olympic Pictograms Through The Ages

Great video from Steven Heller for the New York Times. It traces the use of pictograms at the Olympics. Check it out–which are your favorite??

The Five Hat Racks AKA Wurman’s L.A.T.C.H. System of Organization

Check out this cool video that visualizes Richard Saul Wurman’s LATCH system of organization. Seems this was a student project. Impressive–it’s so well done!

Understanding Plastic…Through Infographics

According to theplastiki.com:

  • It is estimated that almost all of the marine pollution in the world is comprised of plastic materials. The average proportion varied between 60% and 80% of total marine pollution.
  • In many regions in the northern and southern Gyres, plastic materials constitute as much as 90 to 95% of the total amount of marine debris.
  • Scientists estimate that every year at least 1 million seabirds and 100,000 marine mammals and sea turtles die when they entangle themselves in plastic pollution or ingest it.
  • According to Project Aware, 15 billion pounds of plastic are produces in the U.S. every year, and only 1 billion pounds are recycled. It is estimated that in excess of 38 billion plastic bottles and 25 million Styrofoam cups end up in landfill and although plastic bottles are 100% recyclable, on average only 20% are actually recycled.

The Plastiki has created some great infographs to further illustrate the perils of plastic:


Project 1: Redesigning the NYC Recycling Poster

For Project 1, the students were given the task of redesigning the NYC recycling checklist flyer.  The current design used by the NYC Department of Sanitation is a follows:

While the smiling garbage cans sure are fun, the students were tasked with making the poster easier to understand and more user friendly.  (There’s just way too much going on!)  They were given the option of using any of the information design tools that we’ve discussed so far this semester: pictograms, flowcharts, diagrams, tables, etc.

Congratulations to Elizabeth Kenney, who won the Students’ Choice Award.  The students voted that her design was their overall favorite.

Additionally, the students voted via anonymous ballot and judged the posters in three different categories:  Creativity, Functionality, and Craftsmanship.  While Elizabeth Kenney also won top honors in the Functionality category, Ray Chen was recognized for Craftsmanship and Emily Singer won for Creativity.  Kudos to all!

You can view the winning posters below.  All other D4 student designs can be found on each individual student’s blog, filed under “Project 1.”

TOP HONORS

STUDENTS’ CHOICE AWARD; FUNCTIONALITY

Elizabeth Kenney:

CRAFTSMANSHIP

Ray Chen:

CREATIVITY

Emily Singer:

Assignment 2: I BOUGHT WHAT?!

For their second assignment of the semester, D4 students had to create an infographic detailing the money they spent over the course of one week.  All student designs can be found on each individual student’s blog, filed under “Assignment 2.”  Some highlights are below.

Tracey Lin:

Dominique Romero:

Ray Chen:

Hannah Phang:

2010 Casualties in Iraq and Afghanistan

From the NY Times.  Clearly inspired by ISOTYPE drawings of soldiers.

Star Wars Retold With Icons

Not sure when Star Wars was renamed Star Wars Episode IV: A New Hope

In any case, if you are already familiar with the movie, take a look at how easy it is to recognize each of the characters from their icons alone.  Each has been distilled down to their most basic shapes and forms, and all extraneous information has been removed.

If you are completely unfamiliar with the cast of characters, it would probably have been helpful if they included an icon legend (key).  Keep this in mind when you recreate the Twilight saga.  (Oops, did I forget to tell you that’s the final assignment in the class?  Kidding!)

Star Wars Icons

Click to see the entire movie…