London 2012 Olympic Pictograms

Check out the pictograms that will be used during the 2012 Olympics in London.  Can you identify each of the activities?  Are they easy to understand?  Do they meet the criteria required for an Olympic pictogram to be successful (as determined by Keith Bright and Associates, the designers who created the pictograms used at the 1984 Los Angeles Olympics)?

Six criteria essential to a successful pictogram:

•Clear communication; pictograms, by themselves, should be recognizable by people of other nations.
•Consistency; the pictograms should be identifiable as a set, through uniform treatment of scale, style and subject.
•Legibility and practicality; they should be highly visible, easy to reproduce in any scale and in positive or negative form.
•Flexibility; the pictograms should not be dependent upon a border and should work equally well in a positive or negative form.
•Design distinction; the pictograms should avoid stylistic fads or a commercial appearance and should imply to a worldwide audience that Los Angeles has a sophisticated, creative culture.
•Compatibility; they should be attractive when used with their Los Angeles Olympic design elements and typestyles.

You can read more about pictograms at the 2012 Olympics here.

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About Kathleen
Visual Organization and Information Design

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